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Posted by

Ben Kemp

Managing Director

Why charities need a strong online presence.

As outlined in our previous post Additional and innovative methods of fundraising, charity donations have fallen significantly of late. This has a massive detrimental effect, as the decline resonates throughout the entire sector.

Although we’d like to think that all of us within and on the peripheries of the third sector are working towards a common goal, there is undoubtedly massive competition for any donations, which means that monitoring and staying in touch with giving trends is incredibly important.

With that in mind, we took a look in to the recent ‘Digital Giving Review 2012’ study that ‘Give as you Live’ and the ‘Institute of Fundraising’ have published and in which 500 UK charities took part. The report can be downloaded from here www.giveasyoulive.com/survey.

The executive summary reads:

  • across all charities, online audiences are now as large as traditional offline audiences: 51% online, 49% offline
  • in less than a decade, Facebook and Twitter audiences combined have grown to equal 35% of the overall charity audience
  • yet, despite this rapid growth, online channels represent only 30% of the overall income received, with 70% of charity income still generated through offline channels
  • all charities communicate with their online audiences more frequently than their offline audiences
  • however, larger charities are 1.51 times more likely than smaller charities to communicate daily with their online audiences
  • the primary barriers to successful online fundraising were identified as internal resources (37%) and donor resistance (24%)

The above figures suggest that 30% of the UK’s £9.3bn in charitable donations in 2011/12 were received online, which is a figure of roughly £2.8bn, and still a staggering amount of money.

In conclusion then, it seems that donations are following other online trends and growing at a considerable rate. There is a danger then that some charities, that don’t have a modern, strong online presence, could be missing out on donations and support and ultimately get left behind.

If you have any questions regarding this article, or would like some guidance on your online presence, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.


Posted by

Dan Gothard

Operations Director

Additional and innovative methods of fundraising.

It’s no secret that the current economic climate in the UK has had an enormous effect on charitable donations over the past few years.

When the Charities Aid Foundation (CAF) and the National Council for Voluntary Organisations (NCVO) released the ‘2012 UK Giving report’  back in November, research found that donations in 2011-12 fell by 20% which equated to a fall of £2.3bn.

In reply to these figures, a speaker at the recent NCVO Evolve event said that “charities could make better use of Crowdfunding, targeted marketing and skills sharing.”

The message from this is clear – In today’s climate, charities need to be constantly exploring new ways of securing donations from supporters.

Within this article, we’ll look at a few of the options that are available to charities, that won’t cost the world to set up.

Register with ‘Give as you Live’ or a similar platform

If you are a charity, school or church and not registered with www.giveasyoulive.com or a similar platform, you are missing out on a percentage of your supporter’s online purchases.

Give as you Live works with thousands of online stores, such as Amazon, B&Q , Tesco and John Lewis, that offer to donate a commission to charity on every online purchase.

When installed, Give as you Live highlights any websites which offer support, as can be seen in the image below.

A user will register for an account with Give as you Live and at that point select a charity to support – all commission earned then gets redirected to the charity.

This would offer an additional revenue stream for a charity, and the more people supporting you through these kinds of platform would result in more revenue.

Over £3.5m has already been raised on Give as you Live alone, and this is set to rise alongside the popularity of such giving devices.

Make use of Crowdfunding

Crowdfunding has been around for a while but is only just starting to gain prevalence within the third sector.

Crowdfunding websites such as www.crowdfunder.co.uk and www.ukcfa.org.uk offer charities, not for profits and social enterprises a platform to pitch a project or campaign to website users. They can then invest as much or little as they want to.

This may not be so relevant for larger charities as this is basically just an extension of a charities website, however, it is an extra avenue of revenue and also will offer more exposure.

Register with Playmob or a similar platform

Projects such as www.playmob.com harness the power of the online gaming industry by offering charities to promote their projects through the website, and allowing gamers to select which game they play to help with a particular project, this works through a service called Giverboard.

Playmob lets charities fundraise by allowing players of online social games to buy virtual items linked to a charity. For example, a tractor bought in a farming game could be linked to a charity which assists with development in the third world.

The method of fundraising can increase engagement by getting in front of mass audiences online, whilst receiving an additional revenue stream.

The below infographic outlines how a user would donate.

If you have any questions about this article do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.


Posted by

Ben Kemp

Managing Director

An introduction to Just Giving 'One-Touch'

The rise in donations from mobile devices is set to rise dramatically due to the imminent introduction of JustGiving’s ‘One-Touch’ donations service, which has been specifically designed to make donations via a mobile device much simpler.

The development is based on figures from April 2013, which saw mobile and tablet traffic to justgiving.com overtake desktop traffic for the first time and the prediction that “by 2014 (JustGiving) think around 70% of you will be using your smartphones to give to your favourite charity.”

There will also be the facility to opt-in to Gift Aid, which is recognised by HMRC. This will simplify the process of GiftAid donations.

This shift in the donations process on JustGiving is a further indication of the impending importance of the ‘mobile friendly’ website.

Please see our previous posts about ‘Responsive Design’ and ‘Dedicated Mobile websites’ for more information on achieving the best possible mobile website presence.

For more information visit the JustGiving blog at http://blog.justgiving.com/community/one-touch-donate/

If you have any questions regarding Mobile Friendly websites, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.


Posted by

Ben Kemp

Managing Director

Dedicated mobile websites

Following on from the ‘Responsive Web Design for mobile devices’ article, here is some information on dedicated mobile websites.

A dedicated Mobile site is a separate version of your website designed exclusively for mobile usage. This would, as I’m sure you’ve surmised, be totally separate to your desktop website and would be developed similarly to a microsite and be maintained separately.

An example of a dedicated mobile site is www.bbc.co.uk, which when visited on a mobile device will be prefixed with m.bbc.co.uk.

 

 

The difference is, that unlike responsive design, a dedicated mobile website can feature content tailored to a mobile user. Also development of a mobile site is usually a simplified version of a company’s main website, so can be put together fairly quickly, although this depends on what functionality the mobile site requires.

The dedicated mobile website’s main asset is that it can be built alongside a main website which at present doesn’t need any major re-development, so for example if you currently have no plans for a website re-design and you’re afraid of losing out on users that may be trying to access you website via a mobile device, a dedicated mobile site can be produced.

Some pros of a dedicated mobile site:

  • Building a dedicated mobile site is similar to creating a small website or microsite.
  • A dedicated mobile website would use tailor made content for mobile users.
  • Allows a completely unique mobile user experience as has no reliance on the desktop site.

Some cons of a dedicated mobile site:

  • Creates additional website administration by having two sets of content to maintain.
  • There are additional development costs and time over responsive design.
  • Relies on user agent switching to detect mobiles which needs constant updating for new devices.

If you have any questions regarding mobile websites do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.