Our Blog

Posted by

Ben Kemp

Managing Director

Using your blog to its potential – Tips for growing your following

In the article posted recently, ‘Using your blog to its potential  - why writing article’s is so important,’ we looked at the benefits of writing regular and relevant posts on your websites blog. Now if you’re putting time and effort into producing good blog content, you want people to see it, and you may be too impatient to wait for the organic growth of your following.

Within this article, we’ll look at some tips on how to effectively grow your blog following and get people engaging with your content.

1. Work out what you want from a blog following

Identifying what you’re trying to achieve from your blog is paramount. It is what will form the foundations of your blogging strategy, and determine the tone and focus of your writing and the demographic that you’ll be targeting.

The goals that are set for a blog will vary from charity to charity; however, some of the more common reasons you may decide to start blogging will be to:

  • Generate support and donations
  • Communicate good news and success stories with stakeholders
  • Effect change and updates to relevant issues

Determining all of these factors in deciding to blog will give your articles a focus from the offset, and will connect with your demographic more effectively.

2. Linking to your Social Media

Your blog should be a major part of any social networking strategy that you have in place. It may be the case that you have a great following on Twitter and thousands of likes on Facebook and the sharing of your blog articles on these channels can drive significant levels of traffic to your website, thus growing your blog readership, and also potentially bringing in support through donations.

Here at Adept we recommend using bitly.com to shorten urls so that a links can be posted on Twitter.

3. Email Marketing

Utilising your email marketing platform (ours is SmartMail), is a great way of driving traffic to your blog articles. Placing an ‘our latest article’ link in an e-newsletter is a method we’ve used in the past.

This is important as supporters who sign up to the mailing list on your website, may not be so active on the social networks and would therefore miss out on content shared through the likes of Twitter and Facebook.

4. Homepage Feed

When we’re building a website, and a blog is being included within the build, we more often than not recommend that we develop a feed from the blog on to the homepage of the website.

This helps to publicise any new content posted on the blog to regular website users, which is significant as it shows your supporters that the website is current.

Any questions about this post, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.


Posted by

Dan Gothard

Operations Director

Using your blog to its potential – Why writing articles is so important.

If used to the fullest of its potential a blog can be a great tool for a charity. It can assist with the growth of a donor following, offer a human element to a website, raise exposure of events or campaigns and offer significant SEO benefits.

With a view to aiding charities with their blogging strategy, we’ll look at the benefits of writing regular blog posts.

Firstly, a blog system equips you with the tools needed to establish a voice for your charity. You may post about changes within the sector, industry knowledge, good news stories, recent successes, etc. Over time you will build a following of supporters that will use your blog as a valuable and respected resource for keeping in touch with the development of the charity.

The regular stream of new content being uploaded to the site is something that Google and other search engines favour as they look for websites which are using regularly updated content. When Google crawl your website and blog, they’ll see the regularly updated content being added, which will in turn benefit you in the search engine results pages.

If, after carrying out keyword analysis, you find that you’re not doing so well in certain keywords or search terms, you can target those keywords or terms by writing a blog post around that subject, incorporating some of the keywords within the articles. What may then happen is that the blog article would start to rank, so, in effect, you’ve got your website rankings here, which will result in a rise in website traffic.

As your blog following increases and people start to look to the blog as a resource for charity updates, etc., they may start to reference you or link back to your site through social media and their own personal blogs, which will mean more traffic. We’ll use the example that, you’ve just posted about a recent skydive event and that the charity has raised £XX amount. If 10 people share this on Facebook, 10 retweet on Twitter and then 10 people decide to link to this within their blog posts, you’re going to get traffic back from that.

As well as being great for search engines that crawl your website for new content, blogging will also offer plenty of content to post on the various social networks that your charity may be present on. Some charities may not have the best idea of how to communicate on social networks and resources may be an issue, as managing these effectively does take time, however, by blogging, you’ll already have content ready to post, and promote on the social networks.

One thing that can’t be underestimated is the public perception of the charities personality. A blog is an important tool in imparting the tone and friendly nature of the individuals working for the charity, and therefore the charity on the whole. If the public perceive your charity as friendly, there is a strong probability that you’re more likely to receive support from them as opposed to them visiting the website, and not seeing anything in the way of human interaction. The blog enables you to share with your website visitors and really start developing a charity profile and character besides that supports the brand identity and any external communications that you may or may not have.

The blog is a great place for you showcase any new services that your charity may now be offering. In the past, we’ve experienced clients that through acquisitions or mergers now have to promote additional sites, services or are servicing a whole new area. Obviously, should this occur, you need a quick update for website visitors or supporters and your blog post is a quick way of doing this with a view to following up with more information on the website in the future.

Finally, the management of your reputation is incredibly important. Blogging offers you a place on the website to react positively to any positive or negative PR received over social or any other media. A blog would give you the opportunity to post a positive reply to any Comms that required it.

If you have any questions about how you could utilise a blog system on your website, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.