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Posted by

Dan Gothard

Operations Director

The importance of ALT tags

As previously discussed on this blog, good images can be highly effective tools for communicating with your audience. Most major email clients (with the exception of Apple Mail) hide images when the email is first loaded for security purposes, which has the unavoidable side effect that many people won’t see your images.

However, what they are likely to see is the ALT tag of the image, which is normally shown in place of the image until images are displayed. Effective use of ALT tags can encourage recipients to view the images, and where images are used in place of text, the ALT tag help to convey the wording even when the image isn’t displayed.

Encouraging users to view the images is also essential if you want track how many people open the email, as this is only possible if a user views the images.