Our Blog

Posted by

Dan Gothard

Operations Director

Beginners Guide to SEO – Part Three

Today’s post continues our popular series of posts on search engine optimisation you can do yourself. If you haven’t already check out our “Beginners Guide to SEO – Part One” and “Beginners Guide to SEO – Part Two”.

Image Descriptions

You should already be filling in the ALT tag (otherwise known as an image description) for all images on your site, but it is worthwhile remembering that this is an ideal place to include relevant keywords. Remember don’t try too hard though, it could look like you are trying to trick the search engines.

If you aren’t using ALT tags at all, why not? You could get your charity into trouble under the disabilities discrimination act if you don’t keep your website accessible.

Meta Data

This used to be a key point in SEO, however the value is no longer anywhere near as important as the major search engines don’t use this content for ranking.

The meta description however is often used on the Google search results pages, instead of the automatically generated snippet of information. This can help entice visitors to click on your page in the search results. Try to make the meta description of each page unique to that page and its content.

Remember, Google makes the words that the user searched for bold in the title and description, which draws more attention to them. Getting these keywords into the description helps your page to stand out. Make sure it is readable though, and not just a list of keywords!

Use of Flash and Images

While search engines are starting to get better at this, don’t expect them to understand text that is in a Flash file or an image. Text should be written on a web page as standard HTML text with CSS styling to make sure the search engine can read it. Make sure text is marked up correctly in the HTML, so headings are in heading tags, body copy in paragraph tags etc, that way the search engines can understand the hierarchy of your content.

If you have to use an image, there are CSS replacement techniques the more advanced user may be able to use.