Our Blog

Posted by

Dan Gothard

Operations Director

Charity website tips – Consistency with offline materials

For most charities, your website is often the first thing visitors will see of your organisation. Not only does your website want to portray a positive image of your charity it is essential that it matches your other promotional materials so that visitors recognise your charity.

While this applies to simple things like your logo and colour schemes, there are also many other aspects that effect your recognisability. Consistent photo styles, image styles and fonts are also important as these all help to portray a sense of a professional organisation.

This consistency in design is often lost when a specialist website developer is brought in to create the website, who doesn’t have the backing of trained design staff. By mixing our team of creative designers with our experienced development team, Adept ensure that the impact of your brand isn't lost when taken online.