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Posted by

Dan Gothard

Operations Director

Charity website tips - Accepting donations online

Donations are key for every charity, and in the 21st century accepting donations online is just as important. Accepting online donations isn't always that straight forward though, as there are considerable security implications that have to be considered, and different organisations that have to be involved such as banks and payment processing providers.

For small charities there are too many hurdles involved in setting everything up from scratch, which is where services such as Just Giving and Virgin Money Giving are ideal. While there are some setup charges, and limited customisation and integration options, these services allow you to take donations without worrying about the technicalities.

The next step up is to make use of a service such as PayPal as this service is relatively low cost, yet still allows a good amount of flexibility and integration options. Registered charities get large discounts on the payment processing fees through PayPal and there are no standing fees for their standard service. PayPal allows even smaller charities the ability to create flexible and complex payment integration facilities if they are prepared to put the effort into website development work.

The final step for most charities is to move to their own Internet merchant account, with a payment service provider. In some cases these may be provided by the same company. Any bank can provide the Internet merchant account however there can be some hurdles with applications, especially for small or new charities. You then also need the facilities of a payment service provider to handle the payments. Many of these services out the payment pages for you, to handle much of the security aspects, however some allow closer integration. Services such as SagePay, WorldPay and Secure Trading are well known in this area.

Adept are experienced in designing and building websites for charities, both straight forward sites and complex bespoke solutions. Our team of experts are fully versed in developing and running such websites through many years (and decades in some cases) of experience. For advice or to discuss an upcoming project you are considering please get in touch on 01263 734198.