The rise in donations from mobile devices is set to rise dramatically due to the imminent introduction of JustGiving’s ‘One-Touch’ donations service, which has been specifically designed to make donations via a mobile device much simpler.
The development is based on figures from April 2013, which saw mobile and tablet traffic to justgiving.com overtake desktop traffic for the first time and the prediction that “by 2014 (JustGiving) think around 70% of you will be using your smartphones to give to your favourite charity.”
There will also be the facility to opt-in to Gift Aid, which is recognised by HMRC. This will simplify the process of GiftAid donations.
This shift in the donations process on JustGiving is a further indication of the impending importance of the ‘mobile friendly’ website.
Please see our previous posts about ‘Responsive Design’ and ‘Dedicated Mobile websites’ for more information on achieving the best possible mobile website presence.
For more information visit the JustGiving blog at http://blog.justgiving.com/community/one-touch-donate/
If you have any questions regarding Mobile Friendly websites, do feel free to drop us an email at firstname.lastname@example.org or give us a call on 01263 734198.
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