Our Blog

Posted by

Ben Kemp

Managing Director

Using your blog to its potential – Tips for growing your following

In the article posted recently, ‘Using your blog to its potential  - why writing article’s is so important,’ we looked at the benefits of writing regular and relevant posts on your websites blog. Now if you’re putting time and effort into producing good blog content, you want people to see it, and you may be too impatient to wait for the organic growth of your following.

Within this article, we’ll look at some tips on how to effectively grow your blog following and get people engaging with your content.

1. Work out what you want from a blog following

Identifying what you’re trying to achieve from your blog is paramount. It is what will form the foundations of your blogging strategy, and determine the tone and focus of your writing and the demographic that you’ll be targeting.

The goals that are set for a blog will vary from charity to charity; however, some of the more common reasons you may decide to start blogging will be to:

  • Generate support and donations
  • Communicate good news and success stories with stakeholders
  • Effect change and updates to relevant issues

Determining all of these factors in deciding to blog will give your articles a focus from the offset, and will connect with your demographic more effectively.

2. Linking to your Social Media

Your blog should be a major part of any social networking strategy that you have in place. It may be the case that you have a great following on Twitter and thousands of likes on Facebook and the sharing of your blog articles on these channels can drive significant levels of traffic to your website, thus growing your blog readership, and also potentially bringing in support through donations.

Here at Adept we recommend using bitly.com to shorten urls so that a links can be posted on Twitter.

3. Email Marketing

Utilising your email marketing platform (ours is SmartMail), is a great way of driving traffic to your blog articles. Placing an ‘our latest article’ link in an e-newsletter is a method we’ve used in the past.

This is important as supporters who sign up to the mailing list on your website, may not be so active on the social networks and would therefore miss out on content shared through the likes of Twitter and Facebook.

4. Homepage Feed

When we’re building a website, and a blog is being included within the build, we more often than not recommend that we develop a feed from the blog on to the homepage of the website.

This helps to publicise any new content posted on the blog to regular website users, which is significant as it shows your supporters that the website is current.

Any questions about this post, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01263 734198.