Allergy UK

Allergy UK See Screenshots

Extensive website and community for leading UK allergy charity

Allergy UK contacted Adept when they had outgrown their previous web presence, and needed assistance moving to the next level. While the content was good, it was spread between three websites that overlapped in many areas, and was difficult to maintain as there was no content management system, requiring all updates to be made by a single webmaster.

Adept helped the charity with their digital strategy by identifying required functionality and how best to present content. Once a brief and specification was agreed, Adept worked with Allergy UK in the definition of a new information architecture, considering website navigation as well as how to present and structure individual pages in order to make the extensive content accessible.

A new website was designed, incorporating the existing logo, and built using the Unicity Content Management System, enabling Adept to create a website that could easily be edited by the charity’s staff. Additionally, bespoke functionality was created and integrated into the website.

The website launched in April 2012, to tie in with National Allergy Week 2012, receiving a positive response from both within the charity and from visitors to the site.


Live chat and helpline links in the header give immediate help .

Live Chat and Forum

To make it easier for visitors to interact with each other, the charity’s existing forum was integrated into the website, bringing a large archive of previous content. Additionally a Live Chat facility was integrated that is used by the charity’s advisers to interact with users as they browse the website.


The chat facility displays information clearly and is easy to use and navigate.


Online Donations

Online donations are handled via a secure credit card interface built into the website. Hosted on our PCI compliant servers, the security of transactions is ensured at all stages. The donation screens incorporate a postcode lookup to increase usability, and send automatic confirmation emails to the visitor to provide assurance that their transaction was successful, and to thank the visitor for their donation. 

Donation forms are designed to be easy to use, preventing barriers to donors.


Product and Services Finder

An important aspect of the website is the Products and Services listings, allowing visitors to find appropriate products to help them with their allergies. This facility incorporates a dynamic filtering system to make it easy to locate appropriate products from the catalogue of approved products.


Search filters and simple product boxes allow the information to be displayed quickly and clearly.



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Services Used

  • Information Architecture
  • Website design and build
  • Unicity CMS
  • Email marketing
  • Forum design
  • Website hosting and support
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