Ark Veterinary Surgery is a Sheffield based veterinary practice that was looking to raise their profile online. Adept worked with Ark Vets to define an appropriate design style for the website that we believed reflected both the professional and friendly side of the practice. We also assessed appropriate website functionality that would encourage customer engagement with the practice online.
We recommended Ark Vets use the Unicity CMS as it would allow them to update the website on a regular basis. This has allowed them to create pages for special offers and extra services they offer.
The website also uses a news system that feeds content through to the homepage of the website which links to see the full articles. We recommended this functionality as it keeps the website looking fresh and is great for SEO.
To encourage customer engagement through the website there is the ability for visitors to “register their pet” and “order repeat prescriptions” through the use of online forms. By using strong colours, fun images, a gentle illustration style and appropriate functionality, we feel that the aims of the project were achieved.
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