Adept have been working with CCT, who have three large conference centres in the UK, for a number of years following a full corporate rebrand that we implemented in 2009.
Having created a first generation of the website as part of the rebrand, Adept recently used the analytical data gathered in order to help CCT further develop its digital strategy to optimise the website as both an information source for visitors, but also as the organisation’s primary marketing tool.
By studying visitor activity and conducting usability research, Adept launched an updated website this year with improved navigation increasing the time spent on the site and improving conversion rates while giving visitors more of the information they wanted, and allowing the organisation to get key messages across.
Targeted offers featured on the homepage are integrated with data capture forms that send the visitors’ requests directly to the individual conference centres, enabling a prompt response to the customer's enquiry. Additionally, facilities such as the late availability feed, along with quote and information pack requests are featured across the website.
The updated website includes a responsive design, allowing the website to be effectively used on mobile devices to find information about the centres or request further information. The website is updated through the Unicity CMS, allowing both forms of the website (desktop and mobile) to be updated in one go to minimise the administration time required in maintaining the website.
Adept are pleased to be continuing to work with CCT on a number of other projects and further developments to further improve the organisation’s web presence which will be launched in the coming year.
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