Adept worked with the Christie NHS Foundation Trust to create the concept, design and develop a tribute fund platform to bring their Hope Tribute Funds online. The site has seen great success with 250 tribute funds created on the website to date and a significant level of donations received.
Each of the tribute funds allow the holder to fundraise in memory of a loved one. Each fund allows the holder to post text and photos to the page as well as allowing them to set a donation target should they wish.
Visitors to the tribute page are able to interact in a number of ways, through making a donation, posting a message in the visitors’ book or by fundraising themselves in aid of the fund. Credit card donations are handled through an integration with Worldpay, and direct debit donations are handled through the payment provider RSM allowing monthly donations to be made.
One innovative feature that we introduced was the Tree of Hope. This allows visitors to the fund to purchase a leaf on a tree for £10. Having a fixed donation amount encourages this donation, and having the leaf show on the tree on their page pushes visitors to donate in order to see more leaves on the tree.
In order to further promote fundraising in aid of the fund, visitors can create their own fundraising pages that are associated with the tribute fund to support getting donations for sponsored events and the like. Each event can have its own photo, target, donations and messages.
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