Paintings in Hospitals is a charity that uses art and creativity to improve the wellbeing of people with illness, and were looking for an agency who could implement their new brand identity through all marketing collateral. Adept were their chosen agency to work with as they felt confident that as well as bringing a high level of creativity to the table we also brought our extensive knowledge of the charity market.
The website that we launched for the charity gives clarity to its aims and objectives, is a key tool for fundraising and is a showcase for some of the exquisite artwork they show in healthcare environments.
The charity was looking for a way to keep in touch with their supporters and healthcare professionals to inform them of the activities of the charity and new artwork that had become available. Our suggestion was to integrate the website with an email marketing system to send out regular e-updates; our recommendation for this was SmartMail. SmartMail focuses on providing an extremely user-friendly interface for creating and sending email campaigns as well as having extensive statistical analysis tools for seeing how sent email campaigns have performed.
The website also features an integrated news system that feeds news articles through to the homepage to keep the website up-to-date and is good for SEO. To increase income to the charity there is the opportunity to purchase prints and cards on the website with the integration of PayPal.
The website has given the charity a positive website presence that they are proud to direct supporters to.
We also create print design & brandingVisit Adept Design