Prostate Cancer Research Centre have been working with Adept for a number of years, our close working relationship with the charity helped us create an effective online strategy for them.
When approaching the new website we wanted to establish key user profiles in order to help us plan out effective user journeys. We established that some of the website users would be interested in the research, some to get support information and others to get involved with fundraising. We worked with the charity to plan out how best to structure the navigation, page layouts and appropriate functionality in order to match the needs of all users.
To give the homepage a sense of movement, impact and warmth we implemented a carousel that the charity can keep updated with key messages, campaigns and fundraising events the charity is holding. To help raise awareness of the need for the charity, we recommended that at least one of these slides should contain a key facts or figures.
As well as keeping the option to donate obvious in the top level navigation, we also included a donation form in the sidebar that the charity can place on key web pages that means the visitor can start the donation process in multiple places throughout the website, to help increase online donations.
From an analysis of the data from the previous version of the website, we could see that there was an increase in traffic from tablet and mobile devices. For this reason we have made the website fully responsive to increase the user experience on these types of devices.
To develop the on-going relationship with the charities supporters we recommended the use of our email marketing system of choice Unicity Mail. The website allows the charity to have an appropriately designed email template to send news updates to their supporters. To encourage the growth of their supporter base the website offers visitors the chance to sign up for news updates throughout the website.
Adept look forward to working with Prostate Cancer Research Centre in the future as they continue to develop their digital strategy.
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