Care for the Family

Adept has recently launched an updated website for a new initiative from the national charity Care for the Family. Care for the Family aims to promote strong family life and to help those who face family difficulties.

The campaign we launched ‘Getting Your Kids through Church without Them Ending up Hating God’ looks at why young people are turning their back on the Church and how to address these issues.

We really wanted the website to become a hub of information and debate. By combining feeds from Twitter and a Soapbox, a user managed comment section, we made the website a central and crucial part of the campaign. All this was done by utilising specific features of the SmartWeb CMS.

Adept has been involved with every stage of the campaign including branding, direct mail and email marketing.

Care for the Family will be promoting the initiative on a tour that will take them across the UK.

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