Digital marketing has become a major part of any charity's marketing mix. Whether our clients are looking to achieve sign-ups, generate more income or simply raise their brand awareness we work with them to determine which digital media channels are the most appropriate to produce the results they are looking for.
Search Engine Optimisation (SEO) is the accumulation of ethical strategies to help influence the outcome of a keyword or key phrase that is typed into a search engine, and is an important part of every website project we do.
During all design and development work, making a website search engine friendly is a key consideration, and we will provide advice on the production of SEO friendly copy. We then work with clients who want further optimisation to set goals and determine a strategy on how these can be achieved.
Pay-per-click (PPC) advertising puts you in complete control of your online advertising and ensures that your organisation is seen first. With the majority of search engines selling the premium position listings on a cost per click basis, it can often be the most effective way of reaching your customers.
A well-managed pay-per-click advertising campaign is an invaluable form of online marketing. A pay-per-click campaign can give you the statistics that allow you to measure success and maximise ROI.
We encourage all of our website clients to take advantage of the excellent statistical results Google Analytics provides, but for those clients who want a more extensive investigation into the behaviour of their website visitors, we are here to help.
Our clients who take advantage of this service receive a monthly report which outlines how their website is performing and any relevant trends we are seeing. Based on these results we can suggest changes and improvements to the website that we believe will help them reach their goals.
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