Charity Website Tips: Content is King
Quality content is the number one key to a good website. On the internet, content really is king, and always will be. People use the internet because they want to find information of some sorts, and in order to stand out from all the other websites out there you need to offer something of a high standard.
For charities, the quality of your content will make the difference between having a website that may look pretty, but is rarely used, and does nothing to support your charitable aims, and having a website that is engages your audience, attracts repeat visits and receives significant donations towards your cause.
In addition to making your charities website more engaging to your visitors, good content will also help your position in search engines. If done correctly, good content will lead to good search engine positions, the same things your visitors are looking for are what the search engines are looking for.
Consider your audience
If your audience is “the general public” try not to write in technical language that only an expert in your field can understand. It’s easy for charities to fall into this trap, using the same wording on external marketing as they would in an internal report. Try to use the same and similar words in your content that your visitors would use when they search so your page has a chance of matching in the search engines.
Have enough content
The amount of content you have on your website can be very important for a charity, as if you don’t have enough content you won’t look like a significant charity and this creates an impression in your visitors mind.
Show what’s happening right now
Regularly updated information such as news, blogs or project updates are features that make visitors come back to your website. Return visitors are a valuable commodity for any charity, as its these visitors who are going to be your biggest and more regular donors. Keeping your website up-to-date with new information is also good for search engines which like to see that a website isn’t getting stale.
Keep content well organised
It’s great to have loads of content on your website, but it’s no use if no-one can find it. Internet users are generally impatient, they want to get to something quickly. Your most important information should never be more than a few clicks away, and the website needs to be easy enough to understand so they visitors know where to click next.
Present content in more than one place
If for example you have a latest news page, why not display your latest headlines on your homepage, or other pages of your website so that visitors to these pages don’t miss this important information. Do make sure the information is relevant to the page you are feeding it into though.
Don’t overdo it
Try not to take on more than you can handle. If you have too much content it will likely become out of date quickly. If you are only a small organisation, don’t pretend to be something you are not, it will soon become obvious when most of your pages are a year out of date.
Comments
i agree with you..you are right...but i want to add something here that the content should be based on some true facts
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