Charity Website Tips: On Site Advertising
In recent years it has become very popular to include streaming “pay-per-click” ads provided by major search engine companies such as Google on your website in order to get extra income. However, increasingly these adverts are being placed excessively on websites in order to increase revenue, which makes all websites that include these adverts have a similar feel. Internet users are becoming aware of these adverts, and seeing them on a site often puts visitors off, as many sites using these adverts have little or no real content of any real value.
If a visitor has come to your website to find information about your charity, the last thing they want to be staring at is a collection of irrelevant adverts. If you have to include “pay-per-click” adverts on your website, try to do so subtly, without taking the focus away from the main content of the website.
You should also be aware that even though the adverts automatically displayed on your site are supposed to be relevant to your charity, they are often not. For example, if your charity focuses on animal welfare, the last thing you’d want would be adverts being displayed selling farming implements. Unfortunately, the way the keyword matching works this is a highly possible link that could be created. There are also a suprising number of "get rich quick" type adverts that come up, even when there is little relevance on the host website.
If you do want to try to build a revenue stream for your charity with on-site advertising, look instead at the more directly relevant “affiliate” advertising methods. With these, you can display adverts on your site, and receive a payment or commission for all sales made through your link. You can choose exactly what adverts to display, and carefully select who you wish to be affiliated with. Instead of adverts being displayed on every page of your website you could try having a “shopping” page and put all the adverts on their.
Affiliate advertising is generally run through large advertising networks, although some sites may have their own systems in place. Look out for an “affiliates” link in the footer. Some popular advertising networks are Commission Junction, Affiliate Window, Affiliate Future and DGM.
Comments
There are currently no comments on this post
Post a Comment
Your comment will have to be approved by a site administrator before it is shown on the site so please be patient.