Charity Website Tips: The Donate Button
For many charities the donate button is one of the most important design elements on your website. Online donations can be a big part of your income and leading people to this page on your website is important to get maximum return on investment.
Make sure your donation link is always displayed at the same place on each page, and is placed in an obvious and prominent location. As such an important element of your page, make sure it is always “above-the-fold” so it is always seen when visitors first hit your website, preferably on the top left or right where people will find it easily.
If you use a service such as PayPal to receive online donations, consider keeping their donation button rather than designing your own. For smaller charities this gives a sense of security as the symbol is recognisable and may encourage visitors to give when otherwise they may not.
Another effective way to increase online donations is to let your supporters know what their donation will achieve. For example, £10 will buy a first aid kit, or £100 will provide a family with food for a year. Choose amounts that are achievable for individual visitors. This may encourage them to give to the next level in order to achieve a particular target.
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