Charity Website Tips: Use Photos Effectively
Photos on your website can have an enormous impact on your visitors. For charities, photos give the opportunity to create an emotional response with their visitors, and help them identify the people they’ll be helping.
Carefully select photos that are appropriate for the audience of your website. The purpose of the photos isn’t to shock visitors, but to inform them. Images that are positive, showing the impact your charity has in the lives of the people you are help are often the most effective, however there is still a place for photos that show people in need to show your work isn’t finished.
The way you use photos can also vary depending on the area your charity works in. For example animal welfare based sites wouldn’t want disturbing photos of animals on their opening page, many people can’t stomach the sight of these images and will simple turn away without exploring any further. If your images are extreme in nature, or likely to make people upset, consider putting them on a page deeper inside your website, with a clear warning. Keep the photos on the main pages of your website more positive in order to maximise your websites pulling power.
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