
Adept has helped many organisations from different market sectors with their online promotion of new product releases, marketing campaigns and events.
With email marketing we strongly believe that the success of any campaign is to have a purposeful message. If it is a cold email campaign, the recipient will give the email a fraction of a second to make an impact. This is where Adept work with you to maximise the results for the campaign.
Our design team has worked on many emails, e-flyers and invitations.
Email marketing facilities are built directly into our SmartWeb CMS allowing you to easily send new campaigns whenever you like as well as track how many people read the emails.
Pay-Per-Click (PPC) advertising puts you in complete control of your online advertising and ensures that your company is seen first. With the majority of search engines selling the premium position listings on a cost per click basis, it is simply the most effective way of reaching your customers.
A well-managed Pay-Per-Click advertising campaign is an invaluable form of online marketing. A Pay-Per-Click campaign can give you the statistics that allow you to measure success and maximise ROI.
Adept's Pay-Per-Click campaigns offer:
Keyword Research: We make sure that we produce an extensive list of the relevant search terms, and work with you to create effective, relevant copy for each term, to give your Pay-Per-Click advertising campaign the best possible start.
Landing Page Optimisation: It's critical to ensure that once web users click through to your site from a search, they find exactly what they want; we work with you to ensure the visitor to your site finds what they need, fast and effectively.
Account Management: By creating and managing your search engine accounts, we constantly monitor its performance giving you time to focus on other things.
Tracking and Reporting: We monitor every click through and offer you detailed reports on a monthly basis. We then discuss the campaign with you to really make sure you are seeing the best return on your investment.
Adept's design team have worked with many of our clients designing banner advert artwork for them. We can design both static and flash adverts to any specification.
The biggest advantage of Digital Marketing over conventional marketing is that you are able to monitor every aspect of its effectiveness. Using a range of tools we are able to give you detailed information and statistics about how your website is being used.
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"the creativity of our email marketing campaign was excellent"
Rachel Beckett
FARM-Africa