
With Pump Aid’s increased exposure during 2010 due to their association with Live Earth, they wanted to update their web presence to better reflect the charity. A modern design was produced for the website, working with and complementing their existing branding. A simplified navigation system was designed to allow content to be found more easily on the website , while maintaining the depth of information that is available.
The website incorporates a blog, which is fed onto the homepage to ensure this crucial page is fresh and up-to-date, and links into their Twitter feed for even more regular updates.
Adept integrated the website with the charity’s existing donations database, and set up a new email newsletter template integrated into the SmartWeb Content Management System, allowing Pump Aid to send email campaigns to their whole mailing list.
View the website www.pumpaid.org
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