Our Blog

Posted by

Ben Kemp

Managing Director

Launch of the new HEART UK website

We are very delighted to announce the launch of the new HEART UK website.

HEART UK approached us to redesign their website and give it a fresh new look, with enhanced functionality. The new website will be an important resource for anyone with high cholesterol and contains advice, a searchable database of clinics, low cholesterol recipes, as well as fundraising news and events.

To view their website go to:  https://www.heartuk.org.uk/

Heart UK homepage

Searchable recipes

Posted by

Ben Kemp

Managing Director

The Prince's Countryside Fund website

We were delighted to be asked by The Prince’s Countryside Fund to design and build their new website.

The fund was established by HRH The Prince of Wales to improve the prospects of family farms and support rural lives by keeping British farming and village communities sustainable.

As a registered charity it relies on donations, therefore it was important that site was able to keep supporters and beneficiaries up-to-date. In answer to this, the new homepage features their latest news and incorporates feeds from Facebook and Twitter that update automatically. In addition to this, Unicity Mail was built in to the site enabling them to send regular email newsletters.

The Prince's Countryside Fund homepage

To view their website go to: http://www.princescountrysidefund.org.uk/

Posted by

Ben Kemp

Managing Director

5 key ways to get maximum donations from your charity website

These days, a good website is an absolute essential for all types of organisations, including charities. Helping to get your name out there, raise awareness of your campaigns and make it easy for supporters to donate to your cause, a high-quality, easy to use site can make a huge difference to the work you do.

To help you make the most of your online presence and generate support for your good cause, we’re taking a look at how you can maximise donations to your charity site.


Integrate a third-party payment provider

A great way to increase the amount of money your website generates is to integrate a third party payment provider like JustGiving or Virgin Money Giving. As these sites have excellent recognition among the general public, supporters will feel more confident donating via such a platform. With security a major concern for most people these days, this familiarity can make a big difference.

Making donations with Virgin Money Giving 

Ask supporters to spread the word

Word of mouth is just as important to charities as it is to retail and other forms of commerce. If a person sees that a friend of theirs has donated to a good cause, they’ll be very likely to follow suit. Ask your supporters to share a donation link to social media after they’ve made their payment. This should help to encourage even more people to take the plunge and make a donation of their own.

sharing your page

Tell supporters what their money can do

People like to know exactly where their money is going when they donate to a good cause. Tell people what a difference £5, £10, £20 or even £100 will make to the people, animals or environmental causes you support. If people know that the money they give will have a real impact, they’ll be a lot more likely to donate.

 Donation options

Send email reminders to past supporters

If someone has donated to your charity in the past, there’s a good chance they’ll be happy to support you again. Ensure that you already have their consent to email them.

You should consider incorporating contact preferences in to your donation forms, so that donors can choose to receive future communications by email, phone, post or not at all.


Keep supporters informed of your progress

If you’re raising a set amount of cash for a specific project, keep supporters updated on your progress. You may well find that people who have already donated give more money to help you reach your goal or that they encourage friends and family to donate as well. Even if they don’t donate again this time round, the regular updates will make people feel more connected to your charity – something that’s important if they’re going to support the work you do in the long term.

Putting just a bit of extra work into your website and your communications can make a huge difference to your campaign funds. If you’d like more help and advice on making the most of your online presence, take a look around our site or get in touch with a member of our team.

Posted by

Ben Kemp

Managing Director

Village Ways - building a holiday website with a difference

Village Ways organise trips to some of the most beautiful and remote places on Earth. Their unique approach to providing holidays has won them numerous awards.

We built their original website several years ago and it has recently been updated. The updates included new designs for the landing pages and headers. Geolocation was built in to the site to redirect visitors to the appropriate pages for their country. Updates were also made to aid navigation on mobile devices.

Village Ways are a charitable trust that works in partnership with rural villages in India, Nepal and Bhutan. The trust assists villagers in training, income-generating and social improvement projects.

To view their website go to https://www.villageways.com/Village Ways homepage

Posted by

Ben Kemp

Managing Director

Lichfield Cathedral website

Adept worked with Lichfield Cathedral to create a new brand identity and website. With 1300 years of history, the identity needed to reflect this heritage as well as allow flexibility for promoting the dynamic and modern community around the Cathedral.

Their new website will offer visitors information about the Cathedral as well as upcoming events and activities.

To view their website go to: https://www.lichfield-cathedral.org/

Lichfield Cathedral homepage

Posted by

Ben Kemp

Managing Director

Launch of the new Shine website

Shine is a charity that provides specialist advice and support on spina bifida and hydrocephalus to parents, families, carers and professional care staff.

Their new website was designed and built by Adept, with the client adding the much of the content themselves. We worked closely with them to ensure their new site would be easy to navigate and enable visitors to quickly find support groups, events and specialist services in their region. Shine already had a strong recognisable brand and it was important that the design of the website reinforced their existing identity.

The new website is fully mobile optimised and as is built with the easy-to-use Unicity CMS which gives Shine the freedom to manage the content of their website. We also provided onsite CMS training, after sales support and hosting for the site.

To view their website go to https://www.shinecharity.org.uk/

Shine website

Shine Donation page

Posted by

Ben Kemp

Managing Director

Axe Valley Vets – Website Launch

This week we saw the launch of an exciting new website for one of our long-term clients, Axe Valley Vets, based in Somerset.

The team at Axe Valley wanted their new website to convey the caring nature of their veterinary team, as well as demonstrate the level of professional care they provide across all their clinics.

Adept approached this project by holding a strategy meeting at their main clinic, where we set out to discover who their website users are, and what they are looking to find out from the website. To help free up the teams across the practices, we also investigated how the website could handle more of the administrative processes.

The new website is fully mobile optimised, and as it is built on the Unicity CMS it gives freedom to the Axe Valley team to easily edit the website content whenever they need to.

New Axe Valley Vets website

If your charity or company are looking to refresh their website, then please call 01603 340750 or email hello@adeptdesign.co.uk.

Posted by

Ben Kemp

Managing Director

Congratulations to a Digital Hero

We are very proud to announce that Pam Haigh from KidsOut: World Stories has won the award for the TalkTalk Digital Hero in the Eastern region.

The World Stories project is an online collection of short stories from other cultures, written and read in both English and in their original language.

The project aims to improve literacy skills for children, particularly those with English as an additional language and to help children gain an understanding of each other's cultural backgrounds.

Adept built the World Stories website back in 2010 and have seen it grow in to a great educational resource for parents and teachers.

Since the website launch the website has had over 176,000 unique visitors and now has over 2,000 teachers and 260 parents registered to access the materials on the website. This means that now over 165,000 children now able to benefit from this exciting project.

Over the years Adept has aided with the development of the World Stories website and added functionality as the project has grown from strength to strength.

We are excited about the future for Pam and World Stories, and are extremely proud to be a part of the World Stories project.

Posted by

Ben Kemp

Managing Director

Using your blog to its potential – Tips for growing your following

In the article posted recently, ‘Using your blog to its potential  - why writing article’s is so important,’ we looked at the benefits of writing regular and relevant posts on your websites blog. Now if you’re putting time and effort into producing good blog content, you want people to see it, and you may be too impatient to wait for the organic growth of your following.

Within this article, we’ll look at some tips on how to effectively grow your blog following and get people engaging with your content.

1. Work out what you want from a blog following

Identifying what you’re trying to achieve from your blog is paramount. It is what will form the foundations of your blogging strategy, and determine the tone and focus of your writing and the demographic that you’ll be targeting.

The goals that are set for a blog will vary from charity to charity; however, some of the more common reasons you may decide to start blogging will be to:

  • Generate support and donations
  • Communicate good news and success stories with stakeholders
  • Effect change and updates to relevant issues

Determining all of these factors in deciding to blog will give your articles a focus from the offset, and will connect with your demographic more effectively.

2. Linking to your Social Media

Your blog should be a major part of any social networking strategy that you have in place. It may be the case that you have a great following on Twitter and thousands of likes on Facebook and the sharing of your blog articles on these channels can drive significant levels of traffic to your website, thus growing your blog readership, and also potentially bringing in support through donations.

Here at Adept we recommend using bitly.com to shorten urls so that a links can be posted on Twitter.

3. Email Marketing

Utilising your email marketing platform (ours is SmartMail), is a great way of driving traffic to your blog articles. Placing an ‘our latest article’ link in an e-newsletter is a method we’ve used in the past.

This is important as supporters who sign up to the mailing list on your website, may not be so active on the social networks and would therefore miss out on content shared through the likes of Twitter and Facebook.

4. Homepage Feed

When we’re building a website, and a blog is being included within the build, we more often than not recommend that we develop a feed from the blog on to the homepage of the website.

This helps to publicise any new content posted on the blog to regular website users, which is significant as it shows your supporters that the website is current.

Any questions about this post, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01603 340 750.

Posted by

Dan Gothard

Operations Director

Using your blog to its potential – Why writing articles is so important.

If used to the fullest of its potential a blog can be a great tool for a charity. It can assist with the growth of a donor following, offer a human element to a website, raise exposure of events or campaigns and offer significant SEO benefits.

With a view to aiding charities with their blogging strategy, we’ll look at the benefits of writing regular blog posts.

Firstly, a blog system equips you with the tools needed to establish a voice for your charity. You may post about changes within the sector, industry knowledge, good news stories, recent successes, etc. Over time you will build a following of supporters that will use your blog as a valuable and respected resource for keeping in touch with the development of the charity.

The regular stream of new content being uploaded to the site is something that Google and other search engines favour as they look for websites which are using regularly updated content. When Google crawl your website and blog, they’ll see the regularly updated content being added, which will in turn benefit you in the search engine results pages.

If, after carrying out keyword analysis, you find that you’re not doing so well in certain keywords or search terms, you can target those keywords or terms by writing a blog post around that subject, incorporating some of the keywords within the articles. What may then happen is that the blog article would start to rank, so, in effect, you’ve got your website rankings here, which will result in a rise in website traffic.

As your blog following increases and people start to look to the blog as a resource for charity updates, etc., they may start to reference you or link back to your site through social media and their own personal blogs, which will mean more traffic. We’ll use the example that, you’ve just posted about a recent skydive event and that the charity has raised £XX amount. If 10 people share this on Facebook, 10 retweet on Twitter and then 10 people decide to link to this within their blog posts, you’re going to get traffic back from that.

As well as being great for search engines that crawl your website for new content, blogging will also offer plenty of content to post on the various social networks that your charity may be present on. Some charities may not have the best idea of how to communicate on social networks and resources may be an issue, as managing these effectively does take time, however, by blogging, you’ll already have content ready to post, and promote on the social networks.

One thing that can’t be underestimated is the public perception of the charities personality. A blog is an important tool in imparting the tone and friendly nature of the individuals working for the charity, and therefore the charity on the whole. If the public perceive your charity as friendly, there is a strong probability that you’re more likely to receive support from them as opposed to them visiting the website, and not seeing anything in the way of human interaction. The blog enables you to share with your website visitors and really start developing a charity profile and character besides that supports the brand identity and any external communications that you may or may not have.

The blog is a great place for you showcase any new services that your charity may now be offering. In the past, we’ve experienced clients that through acquisitions or mergers now have to promote additional sites, services or are servicing a whole new area. Obviously, should this occur, you need a quick update for website visitors or supporters and your blog post is a quick way of doing this with a view to following up with more information on the website in the future.

Finally, the management of your reputation is incredibly important. Blogging offers you a place on the website to react positively to any positive or negative PR received over social or any other media. A blog would give you the opportunity to post a positive reply to any Comms that required it.

If you have any questions about how you could utilise a blog system on your website, do feel free to drop us an email at hello@adeptdigital.biz or give us a call on 01603 340 750.