Jack Richards

Jack Richards See Screenshots

Increasing the online presence of a large haulage firm through design and marketing

Adept worked with Jack Richards, one of the UK’s largest independent haulage companies, to review how we could make their website far more sales focused.

By reviewing the information architecture, evaluating relevant images and a content overhaul we designed and created a new website that has led to a far better user experience, allowing easy access to the service and information the visitors required.


Pay per click advertising drives more people to the site and widens the customer base.We also recommended to Jack Richards that part of their overall marketing strategy should be to establish a more aggressive online marketing campaign. We worked with Jack Richards to establish a Pay Per Click campaign based on researched keywords and key phrases. On a monthly basis we handle this campaign for Jack Richards reporting on its performance and conversion rate and make suggestions as to changes that could improve performance.

To decrease the level of internal administration required to deal with smaller payments for deliveries, we worked with Jack Richards to integrate the website with SagePay to allow customers to pay their invoices online using a credit card.

Unicity CMS has made updating and maintaining the website easy.The website has also become a very useful tool for recruitment and with the use of the Unicity CMS Jack Richards can keep their recruitment pages and recent news updated regularly.









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Services Used

  • Website design and build
  • Unicity CMS
  • Pay per click advertising
  • Website hosting and support

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