Leicester Animal Aid

Leicester Animal Aid See Screenshots

Raising the profile and local support for a Leicestershire pet rehoming centre

Leicester Animal Aid were in need of a new website as their existing web presence was old and had begun to look tired and outdated. The charity was aware that this was also an ineffective marketing tool which was potentially losing them support and rehoming opportunities.

We worked with the charity to outline a new navigation structure and identify the needs of the different user groups who were likely to visit the website. From this we were able to plan appropriate page layouts and functionality that would lead to an effective user experience with the aim to build a website that would facilitate a massive increase in user interaction with the charity.

Large, bold links to important areas of the website create a better user experience, increasing user interaction

We wanted the website to feel a warm and welcoming environment for the website visitor and give them a reason to keep coming back. The design uses modern web techniques and incorporates great images from the charity and the integration of a latest news system means that the charity can keep website visitors informed of recent rehoming success stories and general news from the centre.

The Charity's personal images create a personal connection. Image galleries in the rehoming section give the Dogs and Cats the best chance of being rehomed.One of the biggest issues outlined to us at an early stage were the difficulties website administrators at the charity faced when trying to upload new content to the website, especially when trying to upload profiles of new arrivals to the centre that needed to be rehomed. We approached this by offering a ‘rehoming database’ which enabled animal profiles to be added, with multiple images to give the dog or cat the best chance of being rehomed.


The charity organises and is involved with a lot of events and therefore the need for a calendar to display events was identified. Users are able to filter by month and category to find an event which is suitable for them to either attend or get involved with.

As some of these events are paid for, we also built in the capability for users to be able to register and purchase multiple tickets through the website.

A content managed events calender makes it easy to search for events and add new ones. A payment capabilitiy makes easy for supporters to buy tickets and increases the charities revenue.

The Leicester Animal Aid website is overall a greatly improved fundraising tool, which we are confident, will offer the charity a platform on which they can build in the coming years.


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Services Used

  • Website design and build
  • Unicity CMS
  • Website hosting and support
  • Online bookings and payments

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