Papworth Hospital Charity

New website and visual identity creates greater brand recognition and supporter response

Papworth Hospital Charity helps the specialist heart and lung hospital to continue to make a difference to thousands of lives every year by supporting the work that takes place within its walls.

Adept were appointed to carry out an extensive rebrand of the charity to both create a consistent visual appearance to all marketing materials and help make those materials far more effective fundraising tools.

After the implementation of the new brand to printed collateral had been finalised, Adept worked with Papworth Hospital Charity to create a new website as their existing website offered a poor website presence, user experience and return on investment.

Using our extensive knowledge of the charity market we built the website on strategic thinking that we knew would lead to a more interactive user experience and in turn raise the charity’s brand awareness and donation levels.

The new website was designed to be a modern and effective portal to the charity’s work, including a range of interactive functionality such as a news system, online booking forms, social media integration and the facility for visitors to sign up to receive an e-newsletter. 

The website includes an online shop that allows the charity to sell the merchandise they stock in their physical shop through the website. This is used throughout the year to sell branded merchandise as well as seasonal items such as Christmas cards. The website contains a shopping cart and payments are processed through the charity’s PayPal account.

We continue to support the charity by providing innovative design and digital solutions for future campaigns which we are sure will be a success.

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